Anyone thinking of getting stuck into some short-priced football accas after last weekend's results should read this wealth-warning from the boss of William Hill
Ralph Topping reavealed that last weekend's football results – in which eight odds-on favourites in the Premier League won, along with 11 of the 12 shortest-priced favoruites in the Football League – cost Hills £13m. However, Topping told analysts:
Ralph Topping reavealed that last weekend's football results – in which eight odds-on favourites in the Premier League won, along with 11 of the 12 shortest-priced favoruites in the Football League – cost Hills £13m. However, Topping told analysts:
“These are the kind of results, just like Dettori day, that change customer behaviour. In 1996 we saw a big increase in accumulator betting on racing after Frankie won all seven races at Ascot. This time it's about a lot of small numbers – 50,000 customers online won at least £50 and retail saw the same thing. That's great if you are in my shoes because it's the sort of win that gives customers confidence, and that confidence lasts a long time.”
Be careful out there...
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