Loss on day £390
(Ouch. That hurt. I’m trying to tip-toe towards the end of the month, protecting my profit, so I can pay a dividend. That did not help.)
Three meetings on Attheraces today. No changing channels. So, I did what I’d been planning to do in such circumstances and started five-bar gate counting of the adverts during the programme. My blog was going to be about how the channel seems to only attract advertising focused on the needs of old, sad, waste of space losers.
The problem was, an hour in, my stats weren’t backing up my narrative. There’d been loads of adverts for other stuff. You know, like it’s Christmas, or something, sometime, not very soon.
Then I thought, oh no, just maybe, hitherto, I’ve been subconsciously noticing certain adverts. They’ve been cutting through the noise, because they speak to me. Because they are meant for me. Do you know what I mean?
Funeral insurance, loan sharks, equity-release schemes, elasticated waists…